WEMF

WEMF has ensured transparency in the Swiss media and advertising market since 1964. For the press and cinema, its studies are the currency an entire industry uses to plan and sell advertising.

• Client: WEMF AG für Werbemedienforschung
• Built by: Geyst AG (Jan Stalder)
• Period: 2021–2022

WEMF has ensured transparency in the Swiss media and advertising market since 1964. For the press and cinema, its studies are the currency an entire industry uses to plan and sell advertising.

Since WEMF was founded, the media landscape has reinvented itself several times, from newspapers and cinema to streaming, podcasts and digital advertising screens. WEMF measures them all: readership, certified circulation, certified DOOH screens and, with MACH Consumer, Switzerland's largest annual consumer study. Its digital presence has to keep pace, and a neutral research organisation that publishes constantly cannot wait for an agency for every line. In 2021 Geyst AG begins rebuilding the website, with Jan Stalder as project lead: website and phone version, planning, approvals and client management, through to the launch on 24 November 2022.

• Project lead at Geyst • A building block for every kind of content • A module for price lists • Studies, audits and Data Solutions • Downloads and publications • German and English • Training and support • Live on 24 November 2022

An editorial team without an agency

Independence is the core of the WEMF brand, and it should apply to its own website too. Studies, audits, statistics, news, events, publications and tariffs therefore each get a building block of their own in REDAXO: focus topics as tiles, services by area, voices from the industry, partner associations, downloads from the annual report to the organisation chart. The specialists who compile a piece of content also publish it themselves, with no detours and no tickets.

The tariff page becomes an offer

The most demanding part is the tariffs, which change year after year. A dedicated price list module is built for them. On every study page, for instance MACH Basic, the Swiss readership study, the Analysis and Planning packages sit side by side, switchable between advertising market and media market. Anyone who adds extra seats sees the total annual cost immediately and requests a quote with a single click. WEMF enters services and prices itself, and they appear in the same form everywhere on the site.

At the industry conference, too

From the start the site is built for the phone as well: the same building blocks in the same order, just set more tightly. Anyone wanting to look up a publication's readership in a break between two talks does not need to open a laptop.

Handover instead of dependency

The launch on 24 November 2022 includes thorough training for the WEMF team, with guides and follow-up support. Since then, WEMF has continued its site on its own, study by study, tariff by tariff, today organised into Audits, Media Studies, Data Solutions, Tools, Services and Industry Insights. A website that no longer needs its agency sounds like a strange goal. For a neutral research organisation it is the only right one.